👋 I’m Kit Meng.
I craft digital experiences
for 🖥️ and📱.
Designing the content platform for the future of driving pleasure
In a world overcrowded with information, how do we design a progressive and innovative content platform of the future?
The art direction was inspired by how BMW’s vision of Future Driving Pleasure connects the dots of innovation towards a progressive future.
In every design element, transition and animation, we seeked to strike a balance between guided focus and inducing curiosity. Custom made content helped engage the audience and made the experience more immersive.
We took inspiration from familiar user experience patterns (Tik Tok’s personalised content Feed) to intuitively recommend and seamlessly present relevant content to keep our audience engaged.
The result? The content platform of the future.*This project is currently in development.
A unified brand identity for a truly global brand
vivo.com is vivo’s most important platform for online brand image communication and its most important digital marketing channel. However, the site faced several key challenges, most important being a lack of "vivo-ownable" web Brand Identity guidelines.
With the redesign of vivo.com upcoming, our role was to define guidelines for all the web visual materials. From Product, Humans, and Places Presentation, all the way to Writing Guidelines, we created the framework for how to bring vivo's unique world to life in a tangible way.
Made For Perfect Moments
We’ve all experienced it before. Those rare moments in life when everything comes together perfectly to create a perfect moments of joy. These moments can’t be forcefully created, and often come spontaneously and unexpectedly, but leave a lasting impression in people’s lives.
V20’s features were specifically designed to make more of these rare experiences possible.
With the phone being in production phase during the creative process, we had limited image materials to work with, had to work within each market's specific requirements, yet deliver a relatable web experience.
"Perfect Moments" come and go in an instant, yet stay with you forever. We wanted to reflect this feeling in our web experience. In design, we used unexpected layouts, spontaneous flow of content, delightful "pops" of colour, and a storytelling way to convey content. In writing, we linked features and headlines in an emotional and insightful way in relation to these unique experiences.
▲ Experience it in action.
Beyond the Shot.
Are you just a spectator of the beautiful game? Or do you aspire for more? The OPPO and FC Barcelona partnership empowers fans to go beyond, and become the ultimate fans.*The following ideas were presented as part of a proposed integrated campaign.
'Beyond a Fan' Film
The story follows how OPPO enables a young FC Barcelona fan to make the ultimate connection with the club he loves. Our hero is a young and shy FC Barcelona fan who has to hide his passion for the club due to his parent's disapproval and lack of understanding. One day, while watching highlights of the latest FC Barcelona match on his OPPO phone, he gets inspired to find an outlet to express this passion.
He decides to start his own fan channel on YouTube. Through the skills he learns off the internet and through the superior creation capabilities of his OPPO phone, he manages to grow his audience and gain a following. Soon, his fan channel becomes a viral sensation.
Meanwhile, in a difficult time of FC Barcelona's season, the players manage to chance upon his fan channel. After seeing the fan channel content, they become inspired again and start to perform much better in the next match, with Leo Messi even scoring a hat trick of goals.
After this magnificent result, the whole team decided to get together to perform a special celebration dedicated to this young fan's fan channel. Finally, we cut out to see the young fan's reaction to this amazing moment in his room. He has made it - he's become the ultimate fan.
▲ An illustrated reference of where the fan channel content was created.
Some key visual explorations combining parent brand elements, brand colors, and free-flowing, dynamic motion.
Oppo X FC Barcelona Official Fan Photographers
In football matches, only the "pro photographers" are allowed on the field to take official pictures of the beautiful game. However, we believe Oppo phones empower fans to capture the beautiful game in their own unique perspective. The idea here is to engage the fans to become the official fan photographers. Every 30 minutes before every FC Barcelona match starts, we equip fans with Oppo Phones to capture the own take on the "beautiful game".
Oppo X FC Barcelona Child Commentators
Oppo and FC Barcelona share the common belief that the voice of the youth is something that deserved to be shared on the largest stage. The idea here is we will pick several lucky youth via a Instagram content to be the official commentator for FC Barcelona's biggest match of the season.
A V-Class Travelogue experience, featuring Roger Federer.
We were tasked to create interesting, relevant and sharable social content for V-Class, in conjunction with Roger Federer's participation at the 2019 Shanghai ATP Masters.
We came up with the concept of "Roger Federer's 2019 Shanghai Travelogue" in order to highlight V-Class features in an organic way. Within the short span of 10 hours, we captured Roger Federer's unique perspective of immersive Shanghai's rich culture.
Shot through a first person's perspective, we aimed to capture Roger's amazing reactions to his unique Shanghai experience, and also to show viewers a personal view towards V-Class' spaciousness.
Key Visual materials created for various car campaigns.
This Makes Great Pizza.
We created a series of print ads that show how Papa John’s pizzas are jam-packed with only the full flavour of the freshest ingredients they are made out of, no artificial flavouring required.
(Almost) True Stories.
The films serve as a proof point for this claim. We dramatised the films to show the (almost) true origin story of the quality ingredients.
True strength is effortless.
We used a simple interaction to tell the story of how the GLE overcome various challenging obstacles effortlessly. Ideation, art direction, design, animation and development supervison for the mobile web experience.
▲ A simple swipe guides the user through the story.
Depicting how the honorable man views the world - with the highest respect.
We combined chinese calligraphy and illustrations, thoughtful animations and a custom soundtrack to create a cohesive web experience.
▲ Typography exclusively crafted to match the illustrations.
A creative interpretation of each car’s unique personality and attributes.
We created unique worlds and environments for each car that change and transform with the user's every touch.
▲ Animations created for all the cars.
Communicating MMC's features and innovations in a simple, predictive and human way.
‘Mercedes me Connect’ is an array of services and innovations that provide added value based on the needs and lifestyle of Mercedes-Benz car owners.
In China, as Mercedes-Benz cars are still viewed as "status cars", most car owners do not have a complete understanding of how MMC can unlock the full potential of their car and help them in relatable daily life situations.
‘The Mercedes me Connect Library’ is an intelligent content system that predicts user’s interests, then showcases relevant content in a human way.
▲ For users understand the features, we introduce their functionality using simple questions that open up the imagination.
▲ Features are displayed as cards, with varying sizes based on importance.
▲ When describing the features, we looked to tell a story rather than explain a technical use case.
Engaging with the fans by putting a refreshing twist on trending topics.
Tiger Radler needed a way to increase their fans count and boost social engagement.
'The Lemon Daily' puts a refreshing spin on news and culture and incorporates the brand's light hearted tone and manner into cheeky, relevant and contextual social content.
A (graphic) novel approach for recruiting fans.
We created a social graphic novel driven by the fans. Hosted on Facebook, every like, comment and share contributed towards, and decided the story.🦌 1x Kancil Awards
With internet speeds so fast, loading bars are out of a job.
We projected a reality where loading bars have moved on to bigger and brighter things - because internet speeds are too fast.
On social, we created animations of loading bars working at their new jobs, e.g. a beach ball, an alarm clock, a straw.
The most satisfying and mess-free method of annihilating those pesky roaches.
‘Roach Massacre’ is an interactive game that allows gamers to annihilate these dirty buggers, no mess required.🦌 1x Kancil Awards
▲ Each type of roaches have different abilities.
Don't Mix Your Meals - Convincing people to take a no-compromise approach to dish washing.
Inefficient cleaning of dishes results in unsavoury food combinations. To emphasise this, we invented fictional dishes created out of food remnants left on unclean dishes.
Social content creation for MINI Malaysia’s Facebook page.
I addition to designing the visuals, I wrote the copy and thought of content ideas.