👋 I’m Kit Meng.
I craft digital experiences
for 🖥️ and📱.
A V-Class Travelogue experience, featuring Roger Federer.
We were tasked to create interesting, relevant and sharable social content for V-Class, in conjunction with Roger Federer's participation at the 2019 Shanghai ATP Masters.
We came up with the concept of "Roger Federer's 2019 Shanghai Travelogue" in order to highlight V-Class features in an organic way. Within the short span of 10 hours, we captured Roger Federer's unique perspective of immersive Shanghai's rich culture.
Shot through a first person's perspective, we aimed to capture Roger's amazing reactions to his unique Shanghai experience, and also to show viewers a personal view towards V-Class' spaciousness.
Key Visual materials created for various car campaigns over the period of the year 2019.
This Makes Great Pizza.
We created a series of print ads that show how Papa John’s pizzas are jam-packed with only the full flavour of the freshest ingredients they are made out of, no artificial flavouring required.
(Almost) True Stories.
The films serve as a proof point for this claim. We dramatised the films to show the (almost) true origin story of the quality ingredients.
True strength is effortless.
We used a simple interaction to tell the story of how the GLE overcome various challenging obstacles effortlessly. Ideation, art direction, design, animation and development supervison for the mobile web experience.
▲ A simple swipe guides the user through the story.
Depicting how the honorable man views the world - with the highest respect.
We combined chinese calligraphy and illustrations, thoughtful animations and a custom soundtrack to create a cohesive web experience.
▲ Typography exclusively crafted to match the illustrations.
A creative interpretation of each car’s unique personality and attributes.
We created unique worlds and environments for each car that change and transform with the user's every touch.
▲ Animations created for all the cars.
Communicating MMC's features and innovations in a simple, predictive and human way.
‘Mercedes me Connect’ is an array of services and innovations that provide added value based on the needs and lifestyle of Mercedes-Benz car owners.
In China, as Mercedes-Benz cars are still viewed as "status cars", most car owners do not have a complete understanding of how MMC can unlock the full potential of their car and help them in relatable daily life situations.
‘The Mercedes me Connect Library’ is an intelligent content system that predicts user’s interests, then showcases relevant content in a human way.
▲ For users understand the features, we introduce their functionality using simple questions that open up the imagination.
▲ Features are displayed as cards, with varying sizes based on importance.
▲ When describing the features, we looked to tell a story rather than explain a technical use case.
Engaging with the fans by putting a refreshing twist on trending topics.
Tiger Radler needed a way to increase their fans count and boost social engagement.
'The Lemon Daily' puts a refreshing spin on news and culture and incorporates the brand's light hearted tone and manner into cheeky, relevant and contextual social content.
A (graphic) novel approach for recruiting fans.
We created a social graphic novel driven by the fans. Hosted on Facebook, every like, comment and share contributed towards, and decided the story.🦌 1x Kancil Awards
The most satisfying and mess-free method of annihilating those pesky roaches.
‘Roach Massacre’ is an interactive game that allows gamers to annihilate these dirty buggers, no mess required.🦌 1x Kancil Awards
▲ Each type of roaches have different abilities.