TVC

A V-Class Travelogue experience, featuring Roger Federer.

We were tasked to create interesting, relevant and sharable social content for V-Class, in conjunction with Roger Federer's participation at the 2019 Shanghai ATP Masters.

We came up with the concept of "Roger Federer's 2019 Shanghai Travelogue" in order to highlight V-Class features in an organic way. Within the short span of 10 hours, we captured Roger Federer's unique perspective of immersive Shanghai's rich culture.

Shot through a first person's perspective, we aimed to capture Roger's amazing reactions to his unique Shanghai experience, and also to show viewers a personal view towards V-Class' spaciousness.