Communicating MMC's features and innovations in a simple, predictive and human way.
‘Mercedes me Connect’ is an array of services and innovations that provide added value based on the needs and lifestyle of Mercedes-Benz car owners.
In China, as Mercedes-Benz cars are still viewed as "status cars", most car owners do not have a complete understanding of how MMC can unlock the full potential of their car and help them in relatable daily life situations.
‘The Mercedes me Connect Library’ is an intelligent content system that predicts user’s interests, then showcases relevant content in a human way.
▲ For users understand the features, we introduce their functionality using simple questions that open up the imagination.
▲ Features are displayed as cards, with varying sizes based on importance.
▲ When describing the features, we looked to tell a story rather than explain a technical use case.