Designing the content platform for the future of driving pleasure
In a world overcrowded with information, how do we design a progressive and innovative content platform of the future?
The art direction was inspired by how BMW’s vision of Future Driving Pleasure connects the dots of innovation towards a progressive future.
In every design element, transition and animation, we seeked to strike a balance between guided focus and inducing curiosity. Custom made content helped engage the audience and made the experience more immersive.
We took inspiration from familiar user experience patterns (Tik Tok’s personalised content Feed) to intuitively recommend and seamlessly present relevant content to keep our audience engaged.
The result? The content platform of the future.