Web User Experience

BMW - A unified design system for a truly global brand.

At the forefront of mobile technology and innovation, OPPO’s products enhance the lives of over 300 million people worldwide. Oppo.com is OPPO’s most important platform for online brand image communication, and it’s most important digital marketing channel. However, due to the reliance on a banner-based structure, the site faced several challenges, including difficulty scaling across devices, and a lack of visual consistency across markets.

With the redesign of oppo.com, the approach was to build a new design framework that introduced more breathing room around the content. This became our ‘ownable space,’ where we could bring to life OPPO’s unique design aesthetic.

Inspiration

We took inspiration from OPPO’s flagship stores, which are designed to create very open spaces that stimulate curiosity in their customers, encouraging them to further explore the store. We translated these same principles into a digital space. By breaking away from the previous banner-based structure, we introduced more breathing room, or “branded space” around the content.

Web User Experience

BMW - A unified design system for a truly global brand.

At the forefront of mobile technology and innovation, OPPO’s products enhance the lives of over 300 million people worldwide. Oppo.com is OPPO’s most important platform for online brand image communication, and it’s most important digital marketing channel. However, due to the reliance on a banner-based structure, the site faced several challenges, including difficulty scaling across devices, and a lack of visual consistency across markets.

With the redesign of oppo.com, the approach was to build a new design framework that introduced more breathing room around the content. This became our ‘ownable space,’ where we could bring to life OPPO’s unique design aesthetic.

Inspiration

We took inspiration from OPPO’s flagship stores, which are designed to create very open spaces that stimulate curiosity in their customers, encouraging them to further explore the store. We translated these same principles into a digital space. By breaking away from the previous banner-based structure, we introduced more breathing room, or “branded space” around the content.

Web User Experience

BMW - A unified design system for a truly global brand.

At the forefront of mobile technology and innovation, OPPO’s products enhance the lives of over 300 million people worldwide. Oppo.com is OPPO’s most important platform for online brand image communication, and it’s most important digital marketing channel. However, due to the reliance on a banner-based structure, the site faced several challenges, including difficulty scaling across devices, and a lack of visual consistency across markets.

With the redesign of oppo.com, the approach was to build a new design framework that introduced more breathing room around the content. This became our ‘ownable space,’ where we could bring to life OPPO’s unique design aesthetic.

Inspiration

We took inspiration from OPPO’s flagship stores, which are designed to create very open spaces that stimulate curiosity in their customers, encouraging them to further explore the store. We translated these same principles into a digital space. By breaking away from the previous banner-based structure, we introduced more breathing room, or “branded space” around the content.

Concept

The result is a bold and progressive, yet understated new design. We use a simple, spacious and clean layout system as our foundation. Through dynamic blocks of color, the prominent use of vibrant lifestyle photography, and moments of playful disruption, we inject authenticity, personality and creativity into the design.

Color

Dynamic colors are selected to match specific content, helping to create visual harmony and an immersive experience for the user. These key aspects of the design give users a better sense of OPPO as a brand: that its aesthetic is clean and timeless, but also creative and surprising.

Web User Experience

BMW - A unified design system for a truly global brand.

At the forefront of mobile technology and innovation, OPPO’s products enhance the lives of over 300 million people worldwide. Oppo.com is OPPO’s most important platform for online brand image communication, and it’s most important digital marketing channel. However, due to the reliance on a banner-based structure, the site faced several challenges, including difficulty scaling across devices, and a lack of visual consistency across markets.

With the redesign of oppo.com, the approach was to build a new design framework that introduced more breathing room around the content. This became our ‘ownable space,’ where we could bring to life OPPO’s unique design aesthetic.

Inspiration

We took inspiration from OPPO’s flagship stores, which are designed to create very open spaces that stimulate curiosity in their customers, encouraging them to further explore the store. We translated these same principles into a digital space. By breaking away from the previous banner-based structure, we introduced more breathing room, or “branded space” around the content.

Concept

The result is a bold and progressive, yet understated new design. We use a simple, spacious and clean layout system as our foundation. Through dynamic blocks of color, the prominent use of vibrant lifestyle photography, and moments of playful disruption, we inject authenticity, personality and creativity into the design.

Color

Dynamic colors are selected to match specific content, helping to create visual harmony and an immersive experience for the user. These key aspects of the design give users a better sense of OPPO as a brand: that its aesthetic is clean and timeless, but also creative and surprising.

Web User Experience

BMW - A unified design system for a truly global brand.

Designing the content platform for the future of driving pleasure. At the forefront of mobile technology and innovation, OPPO’s products enhance the lives of over 300 million people worldwide. Oppo.com is OPPO’s most important platform for online brand image communication, and it’s most important digital marketing channel. However, due to the reliance on a banner-based structure, the site faced several challenges, including difficulty scaling across devices, and a lack of visual consistency across markets.

In a world overcrowded with information, how do we design a progressive and innovative content platform of the future? With the redesign of oppo.com, the approach was to build a new design framework that introduced more breathing room around the content. This became our ‘ownable space,’ where we could bring to life OPPO’s unique design aesthetic.

Inspiration

The art direction was inspired by how BMW’s vision of Future Driving Pleasure connects the dots of innovation towards a progressive future. In every design element, transition and animation, we seeked to strike a balance between guided focus and inducing curiosity. Custom made content helped engage the audience and made the experience more immersive. We took inspiration from familiar user experience patterns (Tik Tok’s personalised content Feed) to intuitively recommend and seamlessly present relevant content to keep our audience engaged.

Concept

The result is a bold and progressive, yet understated new design. We use a simple, spacious and clean layout system as our foundation. Through dynamic blocks of color, the prominent use of vibrant lifestyle photography, and moments of playful disruption, we inject authenticity, personality and creativity into the design.

Color

Dynamic colors are selected to match specific content, helping to create visual harmony and an immersive experience for the user. These key aspects of the design give users a better sense of OPPO as a brand: that its aesthetic is clean and timeless, but also creative and surprising.

Web Writing

Made For Perfect Moments

We’ve all experienced it before. Those rare moments in life when everything comes together perfectly to create a perfect moments of joy. These moments can’t be forcefully created, and often come spontaneously and unexpectedly, but leave a lasting impression in people’s lives.

V20’s features were specifically designed to make more of these rare experiences possible.

The Challenge

With the phone being in production phase during the creative process, we had limited image materials to work with, had to work within each market's specific requirements, yet deliver a relatable web experience.

Our Solution

"Perfect Moments" come and go in an instant, yet stay with you forever. We wanted to reflect this feeling in our web experience. In design, we used unexpected layouts, spontaneous flow of content, delightful "pops" of colour, and a storytelling way to convey content. In writing, we linked features and headlines in an emotional and insightful way in relation to these unique experiences.

▲ Experience it in action.

Campaign Concept

Beyond the Shot.

Are you just a spectator of the beautiful game? Or do you aspire for more? The OPPO and FC Barcelona partnership empowers fans to go beyond, and become the ultimate fans.

'Beyond a Fan' Film

The story follows how OPPO enables a young FC Barcelona fan to make the ultimate connection with the club he loves. Our hero is a young and shy FC Barcelona fan who has to hide his passion for the club due to his parent's disapproval and lack of understanding. One day, while watching highlights of the latest FC Barcelona match on his OPPO phone, he gets inspired to find an outlet to express this passion.

He decides to start his own fan channel on YouTube. Through the skills he learns off the internet and through the superior creation capabilities of his OPPO phone, he manages to grow his audience and gain a following. Soon, his fan channel becomes a viral sensation.

Meanwhile, in a difficult time of FC Barcelona's season, the players manage to chance upon his fan channel. After seeing the fan channel content, they become inspired again and start to perform much better in the next match, with Leo Messi even scoring a hat trick of goals.

After this magnificent result, the whole team decided to get together to perform a special celebration dedicated to this young fan's fan channel. Finally, we cut out to see the young fan's reaction to this amazing moment in his room. He has made it - he's become the ultimate fan.

▲ An illustrated reference of where the fan channel content was created.

Key Visuals

Some key visual explorations combining parent brand elements, brand colors, and free-flowing, dynamic motion.

Oppo X FC Barcelona Official Fan Photographers

In football matches, only the "pro photographers" are allowed on the field to take official pictures of the beautiful game. However, we believe Oppo phones empower fans to capture the beautiful game in their own unique perspective. The idea here is to engage the fans to become the official fan photographers. Every 30 minutes before every FC Barcelona match starts, we equip fans with Oppo Phones to capture the own take on the "beautiful game".

Oppo X FC Barcelona Child Commentators

Oppo and FC Barcelona share the common belief that the voice of the youth is something that deserved to be shared on the largest stage. The idea here is we will pick several lucky youth via a Instagram content to be the official commentator for FC Barcelona's biggest match of the season.

Film

A V-Class Travelogue experience, featuring Roger Federer.

We were tasked to create interesting, relevant and sharable social content for V-Class, in conjunction with Roger Federer's participation at the 2019 Shanghai ATP Masters.

We came up with the concept of "Roger Federer's 2019 Shanghai Travelogue" in order to highlight V-Class features in an organic way. Within the short span of 10 hours, we captured Roger Federer's unique perspective of immersive Shanghai's rich culture.

Shot through a first person's perspective, we aimed to capture Roger's amazing reactions to his unique Shanghai experience, and also to show viewers a personal view towards V-Class' spaciousness.

Print

Key Visual materials created for various car campaigns.

Print Film

This Makes Great Pizza.

We created a series of print ads that show how Papa John’s pizzas are jam-packed with only the full flavour of the freshest ingredients they are made out of, no artificial flavouring required.

(Almost) True Stories.

The films serve as a proof point for this claim. We dramatised the films to show the (almost) true origin story of the quality ingredients.

Web

True strength is effortless.

We used a simple interaction to tell the story of how the GLE overcome various challenging obstacles effortlessly. Ideation, art direction, design, animation and development supervison for the mobile web experience.

▲ A simple swipe guides the user through the story.

Web

Depicting how the honorable man views the world - with the highest respect.

We combined chinese calligraphy and illustrations, thoughtful animations and a custom soundtrack to create a cohesive web experience.

▲ Typography exclusively crafted to match the illustrations.

Web

A creative interpretation of each car’s unique personality and attributes.

We created unique worlds and environments for each car that change and transform with the user's every touch.

▲ Animations created for all the cars.

Web Concept

Communicating MMC's features and innovations in a simple, predictive and human way.

‘Mercedes me Connect’ is an array of services and innovations that provide added value based on the needs and lifestyle of Mercedes-Benz car owners.

In China, as Mercedes-Benz cars are still viewed as "status cars", most car owners do not have a complete understanding of how MMC can unlock the full potential of their car and help them in relatable daily life situations.

‘The Mercedes me Connect Library’ is an intelligent content system that predicts user’s interests, then showcases relevant content in a human way.

▲ For users understand the features, we introduce their functionality using simple questions that open up the imagination.

▲ Features are displayed as cards, with varying sizes based on importance.

▲ When describing the features, we looked to tell a story rather than explain a technical use case.

Social

Engaging with the fans by putting a refreshing twist on trending topics.

Tiger Radler needed a way to increase their fans count and boost social engagement.
'The Lemon Daily' puts a refreshing spin on news and culture and incorporates the brand's light hearted tone and manner into cheeky, relevant and contextual social content.

Social

A (graphic) novel approach for recruiting fans.

We created a social graphic novel driven by the fans. Hosted on Facebook, every like, comment and share contributed towards, and decided the story.

Social Concept

With internet speeds so fast, loading bars are out of a job.

We projected a reality where loading bars have moved on to bigger and brighter things - because internet speeds are too fast.

On social, we created animations of loading bars working at their new jobs, e.g. a beach ball, an alarm clock, a straw.

Game

The most satisfying and mess-free method of annihilating those pesky roaches.

‘Roach Massacre’ is an interactive game that allows gamers to annihilate these dirty buggers, no mess required.

▲ Each type of roaches have different abilities.