Social

THE CHALLENGE
Lexus needed a way to increase their fans count and boost social engagement.

THE OUTCOME
The idea was to create an experience that true fans can be a part of. We created a social online graphic novel, powered and driven by fans. Every like, comment and share contributed towards, and decided the story. Fans even got to name one of the characters.

A (graphic) novel approach to recruiting fans.

The story was told through weekly social postings on Facebook.