The 'Roach Massacre' advergame was created as a fun way to convey just how effective Ridsect Roach Traps are at getting rid of those pesky cockroaches.

This project received Merit, Art Direction/Craft and Bronze, Open Category in Kancil Awards 2011.

There were 5 different characters in the game, each with their own strengths and abilities.

Screenshots from the game.

Watch the case study video here.