Advergame

The Ridsect Roach Trap is the most effective and mess-free method of dealing with these pesky pests.

THE CHALLENGE
Everyone loathes cockroaches, and gain immense satisfaction from exterminating them. However, most of us despise the aftermath of cleaning up the mess after they have been squished.

THE OUTCOME
‘Roach Massacre’ is an interactive game that allows gamers to annihilate these dirty buggers, no mess required.

There were 5 different characters in the game, each with their own strengths and abilities.

Screenshots from the game.

Watch the case study video here.