The 'Roach Massacre' advergame was created as a fun way to convey just how effective Ridsect Roach Traps are at getting rid of those pesky cockroaches.
This project received Merit, Art Direction/Craft and Bronze, Open Category in Kancil Awards 2011.
There were 5 different characters in the game, each with their own strengths and abilities.
Screenshots from the game.
Watch the case study video here.