'The Lexus Chronicles' is a real-time social graphic novel shaped by the fans themselves. The story unfolds with every like, share and comment, with every social interaction determining the outcome of the story.
This project received Merit, Art Direction/Craft and Merit, Animation, Graphic Design & Illustration/Craft for Cyber & Mobile in Kancil Awards 2014.
The story was told through weekly social postings on Facebook.
The 'Roach Massacre' advergame was created as a fun way to convey just how effective Ridsect Roach Traps are at getting rid of those pesky cockroaches.
This project received Merit, Art Direction/Craft and Bronze, Open Category in Kancil Awards 2011.
There were 5 different characters in the game, each with their own strengths and abilities.
Screenshots from the game.
Watch the case study video here.
What makes Raya raya? For this project, I designed 5 unique Raya packets, each representing a key scene from the Raya festivities.
With the 2014 World Cup looming, I created a series of Top 3 things to prep for the World Cup Finals, presented in a fun and playful visual style.
Collection of social postings for MINI. I came up with the ideas and concepts behind the visuals, at times helping out with headlines.