Together, Redefining Photography.
We’ve all experienced it before. Those rare moments in life when everything comes together perfectly to create a perfect moments of joy. These moments can’t be forcefully created, and often come spontaneously and unexpectedly, but leave a lasting impression in people’s lives.
V20’s features were specifically designed to make more of these rare experiences possible.
With the phone being in production phase during the creative process, we had limited image materials to work with, had to work within each market's specific requirements, yet deliver a relatable web experience. In the end, the clients ended up choosing our slogan as the campaign line for all digital communications.
"Perfect Moments" come and go in an instant, yet stay with you forever. We wanted to reflect this feeling in our web experience. In design, we used unexpected layouts, spontaneous flow of content, delightful "pops" of colour, and a storytelling way to convey content. In writing, we linked features and headlines in an emotional and insightful way in relation to these unique experiences.