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C-Class is built for the up-and-comers, the self-starters, the go-getters. They are the special ones who don't just inhabit the world, but seek to make their mark in it. When it comes to their cars, they deserve a car that is built on the same values they share.

THE CHALLENGE
Build brand affinity from our target audience towards the C-Class.

THE OUTCOME
People who strive and stand for their beliefs are usually a target of jealousy, or receive a lot of comments from keyboard warriors trying to bring them down. With this insight in mind, we decided to compile a list of hate comments that our target audience face on a daily basis. Then we built an interactive website where users can eradicate these hate comments with the help of the ever reliable C-Class.